”Roll up your sleeves, folks!”

Director Justin Ferrell from Stanford dSchool tells the gist of design thinking and keys to successful innovation processes: observe the users to find their needs, prototype early, fail often and fail fast.

Ferrell will coach the Uutisraivaaja BootCamp in December in Helsinki. Ferrell runs the Fellowships programs at dSchool. Previously he worked in the Washington Post as the director of digital development. Sign up for the BootCamp here. Sign up now – space is limited!

More about Ferrell here.